Custom signs are robust marketing and branding tools. They improve visibility for businesses, which leads to more customers and increased sales..jpg)
Follow the below tips from our experts at FASTSIGNS® of Louisville, KY, to identify a top-rated, high-quality sign company in your area.
1. Define the Requirements
The first step is to determine your goals for your custom signs. Think about what you want to achieve and what new signs can do for your business. Once you have determined your objectives you can start choosing which types of signs will best accomplish your goals.
Are you looking for an illuminated sign to generate more customers at night?
Do you need a banner to advertise a sale or grand opening event?
Do you need directional signs to help customers navigate your store?
Next, you can start to consider the size, color, shape, and location where the sign will be installed. We recommend you review examples of signs from past and current projects, either by stopping by the sign shop, or ask them to email you examples.
2. Set Your Budget
Custom signs range in price depending on many factors such as size, complexity, and production time required to produce the sign. Knowing how much you’re willing to spend on your sign project helps the sign company recommend the best products for your budget while keeping in mind your goals.
3. Consider a Full-Service Sign Shop
A full-service sign company offers an all-in-one solution for your sign requirements, from design and fabrication to installation, maintenance, and permitting. If your business is in the Louisville area, you’ll need a Louisville-based sign company familiar with local sign code.
4. Check the Sign Company’s Credentials
Make sure you partner with a reputable and experienced sign company. Check how long they have been in business, and request to see a client list and examples of previously completed sign projects. Also check their online reviews on Google and other popular business listing sites such as the Better Business Bureau website. Lastly, look for active memberships in relevant trade associations like the International Sign Association (ISA), and National Association of Sign Supply Distributors (NASSD).
5. Check for Warranty and Maintenance
Ask your local signs shop if they offer a warranty on any or all their products and services. At FASTSIGNS® of Louisville, KY, we offer a one-year warranty on all signs and graphic products.
6. Get a Quote
Get a detailed quote with pricing that includes a breakdown of the separate charges such as materials, design, installation, and the warranties. Also, ask about any other potential charges such as a permitting fee and electrical work.
7. Schedule a Consultation
Schedule a consultation, ideally in-person, to meet the sign company’s representatives and get a feel for their customer service. This is also when you should view their sign portfolio, view examples of popular sign products, ask questions, and get clarification about the quote and timeline of completion.
8. Review the Contract
Before you sign on the dotted line, review the contract carefully. Make sure you understand all the terms and conditions, including the price, payment schedule, production timeline, warranty, and maintenance agreement.
If you are looking for a top-notch custom sign shop in the Louisville area, consider us, FASTSIGNS® of Louisville, KY. We are a full-service sign company which checks all the boxes. Contact us today for a free consultation.