Emotions are part of the customer journey. They’re a secret tool you can leverage to help grow your business. How? We know our emotions drive many of the decisions we make every day as consumers.
In fact, a finding from a national opinion poll* conducted by FASTSIGNS reveals that quality signage brings out a range of emotions for customers. More than two in five of those surveyed say signage makes them feel something. Another 41% say signage makes them feel energized or excited.
These statistics re-emphasize the importance of the quality of well-branded signage and how it resonates with customers. When you don’t care, it shows.
Watch: FASTSIGNS Creates a Striking Atmosphere With Illuminated Signage
Strike10 Bowling’s new venue was transformed into a high-visibility entertainment hub with a modern-retro vibe. By securing city approval for a larger-than-regulation sign, the client achieved high-impact visibility, attracting customers from day one. The impactful interior, exterior and digital signage solutions helped Strike10 Bowling quickly grow revenue by creating a striking atmosphere and driving strong traffic.
Custom Signs That Can Enhance Emotional Appeal for Your Business
Custom signs provide an impactful method for connecting with customers deeply through evoking emotions and showcasing brand personality. Through purposeful design, signs enable you to convey a unique story, create memorable experiences, and transform glances to long-lasting impressions. There is a range of visuals to enhance emotional appeal for your business while you engage customers.
- Monument signs: The first sign your customer sees. It creates a positive, welcoming tone for your brand.
- Building Signs: Create consistency from the outside in and elevate brand visibility for passersby.
- Wall murals: Make a large statement and create visual interest but also acts as a backdrop for photographs to be shared across brand and social channels.
- Window graphics: Accentuate your location, improve visibility for people searching for your location, communicate your offerings in a dynamic way. Deliver your message when your customer is there and able to respond, increasing impulse purchases.
Creating the Right Mood and Ambiance
The Emotional Impact of Welcoming Signage
Set customer expectations early on with a well-orchestrated collection of custom signs. Give careful thought to how you want your customers to feel and interact with your brand. It will reap benefits as you transform your space. Well-designed signs enhance the visual appearance of a storefront or building. They create an inviting atmosphere which is more appealing and attracts potential customers.
In a study conducted by the Interdisciplinary Journal of Signage and Wayfinding, sign message effectiveness can be significantly enhanced if it’s easily able to grab visual attention. From typography to size and color, custom signs have the capacity to turn customer heads and ultimately dollars.
Crafting Signage That Delights and Engages
Incorporate brand colors and lighting in a sophisticated way. A perfectly branded and curated color palette can set the tone and engage the eyes and hearts of customers. Have you ever spent time somewhere shopping, eating or working out and just thought, I feel good when I’m there? That’s not just happenstance. The human brain is able to process an image 60,000 times quicker than just text. Using visual helps something stay in our minds, as they are easier to associate with other emotions and memories.
Imagery and Lighting, an Ideal Visual Combination
Decor signage elements can truly come alive with neon accents or backlit channel letters that are not only functional but cast a moody glow and create a truly ambient space any time of day. Curating a space that calms or excites customers can create moments of connection and peace or excite customers to shop longer as their engage with various design elements.
Build Customer Loyalty and Confidence
People remember the experiences they have with your brand or within your business. “Customer experience is people being intentional about making other people’s life easier and better,” said Nate Brown, author of The CX Primer, and dubbed the “CX Influencer of the Year” by CloudCherry in 2019. Signs do exactly that from helping people find their way with wayfinding signs to communicating clear accessibility with ADA compliant signs and regulatory signs.
Engaging Emotions Through Interactive Technology
Digital signage provides incredibly dynamic options for creating memorable experiences and engaging with customers from digital displays that help guide people around your space or touchsreens that invite them to discover individualized services or products. Immerse users in a creative reality of both physical and digital that resonates on an emotional level and creates deep connections with your brand, long after they’ve left your location.
Evoke Positive Emotions with Custom Signage from FASTSIGNS
Revamping your space begins at our place, and we have the right mix of tools to help you create custom signs that not only convey your brand but help you resonate with customers.
FASTSIGNS is exactly the local partner you need when searching for "sign companies near me," that provide tailored solutions to elevate your brand visibility and impact. FASTSIGNS has a million and one possibilities to help you Make Your Statement(™). Learn how FASTSIGNS can help your business.