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 Products & Services Learning Center Trade Shows A Trade Show Planning Calendar
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A Trade Show Planning Calendar
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Long Range Planning: One Year Or More Before A Show
- Establish your company's overall trade show strategies.
- Research to identify which trade shows meet your stated objectives.
- Consider the number and locations of shows you will attend during the year.
- Request information from sponsors of shows you are considering.
- Create a projected annual trade show budget.
- Secure management approval of these broad trade show goals.
Nine To Twelve Months before a Show
- Select the shows you will attend
- Determine exhibit space requirements.
- Book space with show sponsors.
- Rough out an exhibit plan with promotional, graphic and staffing needs.
Three Months before a Show
- Refine the projected size, design and staffing needs of your exhibit.
- Set work schedules and completion dates for all show activities.
- Start production on any show-specific printed materials.
- Select vendors for all key show materials.
Two Months before a Show
- Make final exhibit staffing decisions.
- Confirm progress and delivery dates with any outside vendors.
- Finalize plans for display size, graphics and support materials.
- Launch pre-show promotional efforts.
- Review your show budget and schedules.
One Month before a Show
- Preview your physical show exhibit.
- Finalize all travel arrangements.
- Confirm availability of product samples and promotional materials.
- Review progress of all pre-show promotional efforts.
- Confirm with show organizers all details of your exhibit.
One Week before a Show
- Check that all exhibit supplies and materials have been packed or shipped.
- Arrange for company checks or credit cards to cover at-the-show payments.
- Meet with exhibit staff for a final review of your plan of action.
At The Show
- Confirm the arrival of your exhibit and all materials.
- Hold a pre-show staff rehearsal in your exhibit.
- During the show, conduct daily meetings to assess your performance.
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